Grades 6-12:Media Literacy: "Cool" in Advertising Now and Then


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Program Flyer: Media Literacy: "Cool" in Advertising Now and Then
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Contact Information
Helen Headrickutilization@hectv.org8390 Delmar BlvdSuite 211St Louis, MO 63124United StatesPhone: (314) 432-3476

Program Type
Program SeriesThis program is part of a series entitled reConnecting with the Cool: Arts, Architecture, and Jazz of 1950s California. Coming live from the Mildred Lane Kemper Museum of Art in St. Louis the programs will connect students to the art, architecture and music in the Birth of the Cool exhibition currently on display at the museum. You can enroll for the programs individually or in any combination. Other programs in the series are entitled reConnecting with the Cool: Jazz; What it Takes: Putting Together a Museum Exhibition; and reConnecting with the Cool: Visual Arts. More information on the exhibition can be found at http://www.kemperartmuseum.wustl.edu/.

Program Rating
This program has not yet been evaluated.

Target Audience
Education: Grade(s): 6, 7, 8, 9, 10, 11, 12

Primary Disciplines
Language Arts/English, Technology/Information Science, Media Literacy

Secondary Disciplines
Fine Arts, Advertising/Marketing

Program Description
Engaging directly with works of art on display in the Birth of the Cool exhibition at the Kemper Museum of Art in St. Louis, participating students will be invited to experience the cultural realm of the “cool” through painting, graphic design, animation, architecture, photography, and jazz music. The special focus of this program will take a media literacy approach to the cultural style of “cool,” taking an in-depth look at commercial advertising in the 1950s and today with example works from the exhibition. Students will also learn about the central themes of the exhibition, and have a chance to consider challenging and relevant questions about what makes a style “cool,” the timelessness of “cool,” and how that connects to what we consider “cool” today.These “virtual” visits to the Museum support interdisciplinary learning by connecting Visual Art, Music, Language Arts, and Social Studies content areas, and addresses a range of National Content Standards in these diverse curricular areas. Each student participant will receive a 16-page color Education Guide prior to their participation in this program, and teachers will receive lesson plans and materials that can be used to integrate the content of this program into their classroom activities.More information on the Birth of the Cool exhibition can be found in the summary below.EXHIBITION SUMMARY:On display at the Kemper Art Museum at Washington University from September 19, 2008, to January 5, 2009.Birth of the Cool: California Art, Design, and Culture at Midcentury takes a retrospective look at the broad cultural climate of cool that informed the architecture, painting, photography, furniture, graphic arts, film, and music produced in Southern California during the 1950s. The exhibition includes more than 200 objects as well as a jazz lounge, interactive timeline, and a media bar with film, animation, and television programming.As referred to in the title of the exhibition, Birth of the Cool explores multiple aspects of the “cool” attitude that pervaded mid-century modern art and design. From the pure and rational sensibility of modernist design to the mellow and laid-back sound of West Coast jazz, the essence of cool as defined in the 1950s echoes throughout this exhibition.The resurgent interest in this aesthetic of cool evidences how many aspects of midcentury culture are still recognized as hallmarks of style and sophistication. Birth of the Cool looks back to this progressive time and place in order to better understand the interrelationships among the arts and artists, acknowledging their innovations and exploring a unique aesthetic and attitude that were nurtured by the culture and remain relevant today.Organized by the Orange County Museum of Art in Los Angeles and curated by Elizabeth Armstrong.

Program Format
The program will focus on specific works of advertisement graphics and photography that are included in the exhibition. Once you have enrolled for the program, you will receive an agenda that lists the works so your students can learn more about them and the artists in the exhibition guide that you will also receive. The program will proceed as a tour through the exhibition. Students will see the examples and be able to ask many questions of the curators and media literacy experts as we go through the exhibition. Discussion will include aesthetic response to the works, the concept of “cool” that they display, the influences apparent in the works, the influences of the works, the persuasive and manipulative elements apparent in the works, how to judge them from a media literacy perspective, and how to incorporate those judgments into decision making.

Objectives
1. Visual literacy: Students will examine works of art in-depth and talk about what they see through the use of some basic terms and principles of design.2. Cross-disciplinary connections: Students will make connections between works of different artistic media, such as film, music, painting, and furniture, and consider how these different art forms could be considered “cool” in the period of the 1950s.3. Historical and cultural context: Students will consider and discuss the time period of the 1950s in the United States and California, linking the design and “style” of these works to that historical period.4. Contemporary relevance: Students will begin to think about connections between these works of art, their relevance to today’s society, and what we now define as “cool.”

National Standards to which this program aligns
Technology:NT.K-12.2 Social, Ethical, and Human IssuesStudents develop positive attitudes toward technology uses that support lifelong learning, collaboration, personal pursuits, and productivity.Visual Arts:NA-VA.9-12.6 Making Connections Between Visual Arts and Other DisciplinesStudents compare the materials, technologies, media, and processes of the visual arts with those of other arts disciplines as they are used in creation and types of analysis.Language Arts:Language Arts Standard 9: VIEWINGUses viewing skills and strategies to understand and interpret visual media Language Arts Standard 10: MEDIAUnderstands the characteristics and components of the media

State Standards to which this program aligns
Schools from across the country are invited to join in the program. Missouri state standards are provided for Missouri schools since funding for this program comes from The Missouri Arts Council.GLE: CA 5: 1.5, 1.7, 2.7 Media Messages - Develop and apply effective skills and strategies to analyze and evaluate visual media. (e.g., videos, pictures, websites, and artwork)

Program Length
30 minutes

All times below are displayed in Eastern Daylight Time, as specified in your profile.
10/14/2008
1:00 PM - 1:30 PM

Registration Deadline:10/08/2008
Connection Type(s) Available and Program Fees
Interactive Cost: $0.00View Only Cost: $0.00
Premium Service provices additional benefits. Learn more!Receiving Site is responsible for own line charge
Cancellation Policy
If you need to cancel, please contact us as soon as you know with no less than 24 hour notice prior to the program.
Is video taping allowed?
No
The Provider broadcasts over
IPInternet 2
Minimum Technology Specifications for sites connecting to this provider
All connections are made via IP through our bridge organization, MOREnet. Once you have enrolled for the program, we will put you in contact with MOREnet so you can complete a test call prior to the program. The test call must be conducted to ensure your participation in the program.
How to Request this Program:-->Request this Program Now